Dir - Marketing/Business Dev - SMNJ Public Relations in Newark, NJ at Prime Healthcare

Date Posted: 9/26/2020

Job Snapshot

  • Employee Type:
  • Location:
    111 Central Avenue
    Newark, NJ
  • Job Type:
  • Experience:
    At least 7 year(s)
  • Date Posted:

Job Description

Responsibilities The Director of Business Development and Marketing organizes, directs and is responsible for all aspects of business development and marketing communications; including development, implementation, monitoring, updating and ongoing analyzation of the organizations strategic business development and marketing plan. In partnership with the CEO, the director is responsible for growth of the hospitals admissions, clinical program and service line development, business planning, physician relations, community relations, marketing, communications, post-acute strategy and development and senior outreach. Responsible for creating and/or implementing tracking mechanisms to track increases in volume, growth, and revenue by program, service line and/or physician. Responsible for media relations, website and social media strategy. Conduct active Community outreach as well as seek new physician relationships with various specialties.

Education and Work Experience

  1. Bachelor's Degree in Marketing, Business (Development), Communications or related field required
  2. At least 7 years in related field (business development and/or marketing, communications, PR) required
  3. At least 2 years of healthcare management experience required
  4. Minimum 2 years of experience in acute care setting strongly preferred; post acute experience a plus.
  5. Experience with project/program management strongly preferred
  6. Knowledge and experience in program planning, organization, implementation and operations. This should include responsibility for strategic planning, marketing, media relations, communications, business development and market research.
  7. Strong communication and leadership skills required
  8. Critical thinking skills required. Must be proactive and self-driven, able to work well independently and with others.
  9. Experience in Community Outreach
  10. Experience as a Physician Liason.

We are an Equal Opportunity/ Affirmative Action Employer and do not discriminate against applicants due to veteran status, disability, race, gender, gender identity, sexual orientation or other protected characteristics. If you need special accommodation for the application process, please contact Human Resources. EEO is the Law: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf